About Us
With Sole Fry you’ll never risk a faux pas. Our leather is genuine and so are we.
Sole Fry is a sincere attempt to give our customers what they want and expect from us – Comfort in your skin, Confidence in your choice and a Voice reflecting your attitude. After over 50 years of experience in the industry, one thing we can say with absolute certainty is women love their shoes!
While updating our collections in sync with international designs and trends is a continuous process; the one thing that has remained constant is quality. Our products are made with high quality genuine leather offering comfort and luxury. They are hand-crafted to perfection, but also have attitude, style, and a voice that reflects the owner, no matter who she is.
Small Footsteps - Sole Fry started as a passion project in a small room, where skilled artisans meticulously crafted each pair by hand. The focus was on creating sandals that not only look beautiful but also prioritize comfort and quality. We gained recognition locally through word-of-mouth, appealing to customers who appreciate craftsmanship and beautiful designs.
Bumps in the Road - As Sole Fry gained popularity, we faced challenges typical of growing businesses. Supply chain issues arose as demand increased and multibrand e-commerce giants pushed us for heavy discounts. Competition intensified where many brands flooded the market offering a cheaper price and product. Despite these obstacles, we remained committed to our core values of style, quality, and luxury, (striving to overcome each hurdle with resilience and determination.)
Renaissance & Bigger Better Aspirations - Learning from our past experiences, at Sole Fry, we underwent a transformation. We invested in ourselves by focussing on new processes while retaining the essence of handmade craftsmanship. (We hope future collaborations with fashion influencers and designers breathes new life into the brand, expanding our reach globally.) Sole Fry 2.0 highlights sustainable practices through considerate manufacturing and promoting thoughtful consumption patterns for our customers as well. With innovative designs and a renewed focus on customer experience, Sole Fry sets its sights on becoming a leader in luxury women's sandals by fostering a loyal customer base eager to support our journey forward.
Feel free to Contact Us
We're driven by culture and values that resonate with you. Understanding your needs deeply, we strive to create shoes you'll love. Fill out the form below to get in touch with us. You can also e-mail us at contactus@solfery.com or call us at 022-40761134.